LVMH end Fendi scents

LVMH are ending the majority of the Fendi aromas. They say “The business advancement of Fendi scent did not meet the desires of the organization.”

In 2009, the organization scrapped all past Fendi scents, and began again with Fan di Fendi in 2010.

The Fendi scents that are being suspended are:

Fan di Fendi

Fan di Fendi Extrême

Fan di Fendi pour Homme

Fan di Fendi Eau Fraiche

Fan di Fendi pour Homme Acqua

Fan di Fendi Blossom

L’Acquarossa

L’Acquarossa Eau de Toilette

Fan di Fendi pour Homme Assoluto

L’Acquarossa Elixir de Toilette

Fan di Fendi pour Homme Assoluto

L’Acquarossa Elixir

Dior accomplices with Johnny Depp as face for up and coming scent

On-screen character, performer and unpredictable design symbol Johnny Depp has been declared as the new face of Christian Dior Parfums.

After a movie profession spreading over four decades – shockingly interestingly – Depp will be fronting a fresh out of the box new aroma, which has been made by François Demachy.

Depp’s profession to date is depicted by Dior as ‘a demonstration of the mixed soul of a genuine craftsman who completely occupies his parts.