Paris Hilton has launched her 17th scent in the UK

The hotel heiress has made a fortune in her own right, with a fragrance empire worth over $2 billion.

Her 17th creation, With Love, Paris Hilton, hit UK shelves yesterday, and the blonde star has been feeling the love on Instagram.

“CurrentMood (sic),” she posted next to a photo of a T-shirt covered in rose print, with the words Paris in Love.

The new perfume is made up of fruity, floral and citrus notes. Green apple, bergamot and wild jasmine fuse well together to give a light, fresh scent.

“Just like my fans, I’ve evolved over the years and this new fragrance represents that. It’s different from my last fragrance Dazzle, which was very pink and girly; With Love, Paris Hilton is sophisticated and confident, but still feminine, which I think a lot of my fans will relate to,” Paris said.

Made with perfumer Harry Frémont, With Love, Paris Hilton sums up the 34-year-old.

“I wanted to incorporate some of her favourite scents, blending with ingredients that capture her essence,” he said.

“Her elegance is embodied through top notes of juicy, crunchy fruits like kiwi and green apple kissed by the sparkle of bergamot. Like Paris, the heart of the fragrance is ultra-feminine as it blooms with wild jasmine, fresh orchid and the tenderness of muguet. A sensual finish of modern woods, musk and radiant ambergris recalls her inherent sensuality.”

An eager fan also helped Paris feel the love yesterday, when he proposed to her in LA. Superbike racer Johnny Rock Page used a plane to pop the question, with “Marry Me Paris Whitney Hilton Honoring Jesus Christ. 269?” trailed across the sky.

TMZ claims Johnny is an obsessed fan who has been trying to win Paris’ heart for some time. Unfortunately for him, Paris is currently in Ibiza, where she DJs.

Bethany Mota New Fragrance, Magazine Cover and Road Travel

Bethany Mota has become one of the most popular and well known Youtubers to date. And what comes with that is a schedule so hectic it would make a normal persons head spin. Mota has had a number of exciting announcements this week. Starting on Saturday, Mota announced to her channel that she would be doing a ten day road trip across the United States to promote her brand new “Bethany Noel” perfume with Aeropostale.

On Monday, Mota kicked of her road trip at Aeropostale in New York City. The event was a meet and greet and launch party for the newly released fragrance. This is the second of Mota’s fragrances with the clothing store, her original perfume was a self titled number. “Bethany Noel” features scents of “lemon meringue, dewberry, maple syrup and vanilla crystals, and it has an intriguingly addictive finish.”

Mota has done plenty with the Aeropostale in recent years. This past month she released her series of home decor with them which included fun bedding and pillows and wall decor. Along with that Mota has a featured continuous clothing line with the brand as well as jewelry line.

Mota’s road trip will hit five cities at a meet and greet in a local Aeropostale. The locations will all be revealed here on the Aeropostale site. You can also follow along online as Mota shared in the announcement video that the tour would be filmed as well.

This week Mota also shared shots from her cover photo shoot for Latina Magazine. Moto will be  featured on the cover of the September issue to discuss “redefin[ing] style for millennials”, according to the cover.

Mota shared, “”I had really bad anxiety. I would have panic attacks every time I was around a lot of people. I didn’t even want to hang out with my family members.” Mota’s struggle with anxiety and depression came after a fake MySpace profile was created under her name and was used it to criticize her body as a preteen.

“It got to the point that I didn’t think I could ever shake this. I thought, ‘My God, this is going to be my life forever,” She added. “Clearly, talking about it still brings up painful memories. … I was scared to express my opinion or talk because I was afraid of judgment. I thought, ‘I’m always going to be too scared to live life.’ That’s when I knew I had to do something, and I started doing the videos.”

Those videos have now gained Mota nearly 10 million subscribers on Youtube, she’s interviewed President Obama, and was on “Dancing with the Stars”! Moto has in fact usurped original Youtube beauty icon Michelle Phan who currently has close to 8 million subscriber. There’s no stoping her there though, no doubt we will be hearing of another endeavor from Miss Mota soon!

You can find out where Bethany is headed next here! Watch her announcement and road trip tips video below!